I'm a huge fan of the underdog and AMC is my all time favourite, mostly because as a fringe manufacturer they always built stuff a bit unique often serving the fringes of the car world. But on $$$ ?? The pecking order is well established, when all else is equal, Chevy gets top dollar, Ford takes a 5% cut for an identical vehilcle, Dodge drops another 10%, and AMC, International and the rest follow, often 25% less than an equal Chevy. Not that that is bad especially of you love the off brands, it just means your International 4x4 Pickup with a 348 and 4 speed will cost 25% less to buy than an equal Chevy, And you get something which is rare and attracts real attention. No need to elevate the Brand, For us AMC lovers we love the price point.
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