Pontiac was outselling Buick, and overlapped the Chevrolet line, mainly because GM lost the vision of the line. Since the 60's Pontiac was GM's popular priced performance line, the GTO, the TransAm. They just walked away from their niche, their market, like you said it became just a Chevy "me too" line. GM's thinking was likely that performance business was gone, yet they GAVE to Dodge. Just look at the business Chrysler is doing with the Charger/Chalanger line, from police cars to SRT and Hellcats, all on a aging platform, and the certainly don't give those SRT or Hellcat's away. The Charger/Chalanger is the only sedan platform Chrysler can manage to sell, and they will make it until their tooling wears out.
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Chrysler had a really good car in the Magnum, they needed to take it to the next step. They did show a Chrysler model of the platform, thinking about marketing it in Europe. They should have come out with a full blow luxury model for the US, the best of the best for the suburban market. The Dodge customer was/is really not a station wagon buyer, maybe market it as a R/T and above. The VW is a great pick...but Aztec, besides ugly, it was over priced garbage ....it really is typical of GM's trip to nowhere. Maybe, just maybe CEO "Mary" can bring it back as a electric? GM is a company that would buy the Hummer brand, run it into the ground, and drop it and develop and market the Aztec?...what were they thinking?
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