The timing for this topic couldn't have been any better for me, as I just bought a 2021 Jeep Rubicon 392. At this point I've had it for less than a week. Anyway, the markup on all of the cars in their lot was $5000. For this monster, it was $15,000. Some folks think I'm an idiot for doing that, and maybe I am, but it's what I wanted and it's my first new vehicle I've ever owned (I'm 50-something). So what does a $15K markup do for me? It bought me joy.
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