The Valiant in Canada when introduced in 1960 was marketed as a Chrysler, not a Plymouth . It therefore gave the car a higher "pedigree" which carried through , if I'm not mistaken to 1962. Considering it as a separate marque, ads would state "Valiant by Chrysler". Coupled with 1960 being the first year of Chrysler's industry pioneering "5 Year 50,000 Mile Warranty" the Valiant was promoted as a quality brand at an economical price. The 5 year warranty was in part Chrysler's attempt to shed the bad reputation caused by the rust buckets of the latter half of the 1950s cars ,particularly 1957.
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