The problem with the 124, as with many cars that are better than the competition spec-wise, was in marketing. Tell me the last time you saw a commercial for *any* Fiat, much less the 124, and I'll tell you why it failed against the more-established, better-marketed, and lesser-as-a-car Miata. (Same thing with the Buick Regal TourX, a droplet of what Jack likes to call "lot poison" that was (1) more powerful, (2) more fuel-efficient, and (3) had more cargo space than its primary competition, the Subaru Outback. The TourX died a quick death because it wasn't advertised, people didn't know it existed, and Outback cross-shoppers weren't going to set foot in Buick dealerships if they didn't know a superior vehicle could be had there.)
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Marketing is exactly the problem with modern GM. Take the TourX, for example, which the author seems to enjoy maligning due to its status as a lot queen. Yet it handles better and is faster than the contemporary Outback, and has more cargo space than it, or indeed *any Jeep*. This was a potential marketing coup for GM, and instead it was left to wither, only advertised as part of a triumvirate with a gussied-up Malibu and a mediocre Stinger competitor. The TourX should be remembered as a marketing failure on the order of the Chevy SS, and the combination of utility and handling it offered will be missed by those who know. (Full disclosure: I own a TourX, so I have a touch of bias.) The LaCrosse itself was a great car, deadly reliable, and more importantly did so without having to make owners break the bank for bespoke parts or deal with touchpads. But Lexus had a thirty-year head start on marketing, and so it goes.
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