this article is weak... Chrysler and Imperial was one too many luxury brands for Chrysler... and they became the "same" thing... so that was the death of Imperial... just like it was the death of Pontiac... Of Oldsmobile... Desoto, Mercury... and Buick should be dead or next to go... I think China saved Buick. ... View more

Lol this is a dumb article.... What was Cadillac's message as why they should desire a Cadillac? it was the same message... Luxury, prestige, quality craftsmanship, etc etc... Yes Chrysler and Lincoln sent out the same messaging... The problem was Chrysler was barely hanging on... and Chrysler was also a Luxury brand and they were eating each others lunch... The rich and elite also drove Chrysler's... Imperial was one too many Luxury brands for Chrysler... Olds, Pontiac and Buick were not considered at Chrysler's level. You should talk to people who bought cars in the 50's and 60's... A Chrysler 300 was an expensive "rich" guys cars... Jay Leno told you it was a "bankers" hot rod. The New Yorker and 300 was right up there with Cadillac. The brand "dwindling" has continued until this day... Pontiac gone... Olds gone.. Buick barely hanging on... Chrysler is the now the step child that has been handed off too so many adoptive parents... I'm surprised its lasted this long. Cadillac only survived due to the Escalade popularity... ... View more

Desoto, it was also the fastest of the bunch, ran circles around the fat caddy ... View more