“Better” is up to the individual. A Ranger or a Colorado may be better to you, but not to Maverick buyers, who don’t want Rangers or Colorados. Buyers also don’t care if someone thinks it’s a real truck or not. The price, better MPG, and utility works for Maverick buyers. They also don’t care or know about its Escape roots, much like Honda owners probably don’t know or care about the Ridgeline, Pilot, and Odyssey being based on the same unit platform. Buyers also recognize the value in cheap cars built to a price point. That’s why I still regularly see old cheap Rangers, S-10’s, Tacomas, Mazda B2000’s, and Nissan Frontiers down here in the South. The Maverick fills the needs of its buyers in a way the Ranger (or Escape) doesn’t. That’s why Ford didn’t replace the Ranger with the Maverick, but instead sells both.
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