Mad Ave types, inside their bubble, often make ads for "Things" they don't know they're advertising. In the hours of run-up coverage, all sorts of media and celebrity types tooled around southern Cal in classic Southern Cal cars -- Cadillacs, Corvettes, a whole fleet of low riders, what have you -- while the whole narrative screeches on about how we must make those illegal. They're missing the real message, and getting paid for it, too.
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