In yesterdaty;s Manifold, it was observed that the split of Ford into two business units was to "remaining agile enough to compete against smaller startups that don’t suffer the large-scale product planning, production, or other aspects that established legacy automakers manage." Today's article about Rivian shows the upstarts face challenges of their own. The auto business is a tough nut to crack. Years ago I told friends that I thought if Tesla took off, mainstream automakers would follow with thier own electric models, using their own experience, including the ability to engineer, mass produce, and change models. Now I wish Tesla (for example) no ill-will, but from what I read, their models have been around for some time (I can''t even tell them apart by looks) and have not achieved the quality of mainstream automakers. Meanwhile, established automakers are coming out with vehicles of their own, and in (to my eye) greater variety.
Look at the prices of these upstarts. Now, think of the Chrysler Airflow....a high price model that represented a radical shift in design at a time of recession. Kind of like what hyper priced EVs from upsarts are facing now. Yes, the upstarts have their order books full, but that demand needs to bs substained.
Everyone I have talked to on my ski lift rides who is thinking of buying some hybrid are thinking Tesla or mainstream brands. No one mentioned Lucid, Fisker, Rivian, Polestar, etc.
It will be interesting to see how this shake out. But I would not be surprised to see failures and mergers.