I've given this some thought, prior to this apparent VW Scout revival.
I think reborn brand/makes can be a great thing if they hold the identity and build the legacy. We know that auto companies struggle with this whether it be the 11 generations of Thunderbird (what kind of car is it this time?) or bringing back the Blazer name.
Stellantis for example, has a insane amount of intellectual property just tapping the former Chrysler and AMC brands (and I am not even sure if they own the pre-AMC IP as well) let alone the Euro side of that company.
But making an Imperial as a CUV mid level thing would be a total waste. It has to eat & beat the largest Cadillac or don't even buy a ticket to that prom.
Meanwhile... a Gremlin EV could use the exact same outer body dimensions and probably sell very well today.
VW North American history is pretty light on the kinds of things IH was known for. If it is truly done in the spirit of IH with VW smarts... Scout SUV, Scout trucklet and a full-size International truck could all be winners here. VW has a long history of savvy marketing... I think they could pull this off.
Just out of curiosity what went wrong with it? I'm always curious on these things only because I have never known anyone who owned one personally.
It just wasn’t good. It wasn’t bad, per-say, just not good. 304 was weak, body was low quality, lots of rust even in AZ. Tons of aftermarket stuff to make it decent, but it was never good. IH and AMC of the era had such a hodge-podge of parts, hard to nail it down.
Lift, OE axle swap, gears, lockers, tires. Stock it was lame, lifted it could do decent trails, but the 304 was really weak. Didn’t like to rev, on the Highway it sounds like it was ready to come apart and didn’t pull past 3200 rpm. I mean, a little, but the engine just didn’t like life over 2800. Below that, it was great. Pull from 400 rpm, no problem.
always chasing the phantom IH leaks. It just wasn’t good.
K5, or a Grand Wagoneer from mid 80s on. K5s are big girls, so they aren’t threading the needle like a CJ and the push pull steering is a problem if you stuff a tire, but the rest they are hands-down better. Early Broncos with 44/9” are good, but they are small, cramped, and have limited range (fuel capacity). 78-79 are a good mix, 44/9”, 351/400M, NP435 or C6, but they are also members of the big girl club.
ttb 80-96 Broncos are the worst of both worlds. Stock, maybe, but off-road, the SFA swap is way better. If you’re looking for a resto or stocker, I think I’d rather have a clean, uncut original with a inline and 3 on the tree.
IH has a small scope of fans. Also the older trucks did not fair well with rust or replacement parts.
We may see a small uptick but these trucks are best left to the Farm collectors to have a truck for their tractor collection on Gone Farming.