The shame of this is Chrysler did not waste money on this but still squandered the money that could have saved them.
Sergio basically robbed them of the money they were making with Ram and Jeep and did not put it back into Chrysler.
He pumped it into Maserati and Alfa with weak results that still sent them to be sold to the French.
UK reader here.
Love these articles.
The Colby Douche reference is great, and makes me wonder how many other subtle jokes I miss every week!
What is the point of this article? You know what, Never mind. Too much time wasted already.
Fabulous alternate universe tale! Sadly in this universe we got a Fiat 500. A minicar designed in Italy and assembled in Mexico by Chrysler ( the master of great designs ruined by beancounters). What could ever go wrong there?