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Eric
Hagerty Employee

Well, oh Lordstown, won’t you build me an Endurance?

Lordstown Motors has finally revealed its first model, the all-electric Endurance pickup truck. With the goal of becoming the world’s first production all-electric pickup, Lordstown Motors has moved aggressively since purchasing its namesake facility: General Motors’ retired Lordstown, Ohio, factory.

 

Read the full article at Hagerty.com: https://www.hagerty.com/media/news/well-oh-lordstown-wont-you-build-me-an-endurance/

12 REPLIES 12
MajorTomB
Pit Crew

It looks like a nice and viable vehicle.  I hope they fair better than the 90's version of Excelsior Motorcycle.  Being a new vehicle manufacturer is tough.  All of the logistics of the supply chain, and the distribution chain in addition to setting up manufacturing is very difficult.

Syke
Pit Crew

As someone who's often ridden, and is attempting to purchase a '98 Excelsior-Henderson, I hope they're better built.  Let's start with a wiring harness that isn't biodegradable.

spoom
Instructor

I'm guessing the Hanlons don't have any involvement in this 😉

77GL
Intermediate Driver

Looks conventional when electric design doesn't need to be so limited.  Looks like Tesla is still the innovation leader.

Syke
Pit Crew

Possibly a smart marketing move.  You're talking selling to the most conservative auto buyers out there, just getting them to consider electric over a big honking ICE is going to be hard enough.  It doesn't need to look like a UFO.

spoom
Instructor

Electric vehicles are supposed to be quiet. I suspect Tesla truck owners will have to wear earplugs in city driving to block out the laughter at red lights.

Maestro1
Detailer

I'd rather have a Rivian.

2004JAGxj8
Passenger

Sorry guys, but I ain't into it.

MichaelA
New Driver

It looks nice, I don't see it replacing our 2500 work trucks, yet, but as a suburban run around it should be fine. But 52 K is a hit.

jc340
Pit Crew

I wonder how many will short out and catch fire.

Vintageracer
New Driver

250 mile range what good is that? If you tow or put a load on it your mileage will vary. Just another expensive Golf Cart.

spoom
Instructor

Good for them, more choices=mo' better. The cost over a conventional ½-ton should/could be paid back through fuel cost savings. There a lot of PU trucks that don't ever do 100 mile days except maybe for pleasure on a weekend, so there may be a lot of business buyers that just make short runs with a few hundred pounds of cargo. Totally not for me, but I don't have a dime in it so no big deal.