Lordstown Motors has finally revealed its first model, the all-electric Endurance pickup truck. With the goal of becoming the world’s first production all-electric pickup, Lordstown Motors has moved aggressively since purchasing its namesake facility: General Motors’ retired Lordstown, Ohio, factory.
Read the full article at Hagerty.com: https://www.hagerty.com/media/news/well-oh-lordstown-wont-you-build-me-an-endurance/
It looks like a nice and viable vehicle. I hope they fair better than the 90's version of Excelsior Motorcycle. Being a new vehicle manufacturer is tough. All of the logistics of the supply chain, and the distribution chain in addition to setting up manufacturing is very difficult.
As someone who's often ridden, and is attempting to purchase a '98 Excelsior-Henderson, I hope they're better built. Let's start with a wiring harness that isn't biodegradable.
Possibly a smart marketing move. You're talking selling to the most conservative auto buyers out there, just getting them to consider electric over a big honking ICE is going to be hard enough. It doesn't need to look like a UFO.
Good for them, more choices=mo' better. The cost over a conventional ½-ton should/could be paid back through fuel cost savings. There a lot of PU trucks that don't ever do 100 mile days except maybe for pleasure on a weekend, so there may be a lot of business buyers that just make short runs with a few hundred pounds of cargo. Totally not for me, but I don't have a dime in it so no big deal.