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Well, oh Lordstown, won’t you build me an Endurance?

Lordstown Motors has finally revealed its first model, the all-electric Endurance pickup truck. With the goal of becoming the world’s first production all-electric pickup, Lordstown Motors has moved aggressively since purchasing its namesake facility: General Motors’ retired Lordstown, Ohio, factory.


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Looks conventional when electric design doesn't need to be so limited.  Looks like Tesla is still the innovation leader.

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