You say you want a revolution? Think small. That's what Volkswagen's ad agency, Doyle Dane Bernbach, did 50 years ago in launching a counter-intuitive campaign that poked fun at itself to sell the tiny Beetle. The "Think Small" and "Lemon" ads of 1959 launched a watershed campaign that proved William Bernbach's "creative revolution" manifesto: "Good [...]
https://www.hagerty.com/media/uncategorized/watershed-vw-campaign-turns-50/
https://www.hagerty.com/media/uncategorized/watershed-vw-campaign-turns-50/
