Interesting, but I do hate this "VoLvO inVentEd tHe cRumPle zOne" meme (and a bunch of that other stuff which was listed), some of which could already be had on production cars.
The article was pretty clear that the safety innovations were not necessarily new. They had already been in concept cars, and some, production cars.
It was the holistic approach and the overall concept Volvo used that was unique. That is quite an important part of the article.