Lotus has no need of a CUV or SUV just as Ferrari or Corvette.
Sure add on profits but Ferrari can easily make the money with a new super car and Chevy is making it with the Escalade V.
It is not worth the watering down of image and name equity.
Alfa and Maserati both are not what they once were.
No grave spinning here as Colin would sell his soul if it would bring in needed funds. At times I feel he may have sold it several times.
If anyone could cheat satin he is one that may have done it.