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Vellum Venom: 2017 Range Rover Autobiography

“The 4×4 was never intended as a status symbol, but later incarnations of my design seem to be intended for that purpose. I find the people who use it as such deeply unattractive.”


That’s what Charles Spencer King, creator of the original 1970 Range Rover, said in a 2004 interview about the popularization of the Range Rover. He’s got a point, but designers clearly have no choice in the matter: the motoring public embraces their creations as their own.


Land Rover’s design team of late did a fine job ensuring the latest Range Rover embodies the past’s core design values, possessing the DNA of Mr. King’s trendsetting design. And that alone is worth celebrating, highlighting in a Vellum Venom analysis.


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