In the late ’90s, Toyota was on a roll. Not only was the Camry sedan well on its way to outpacing the Ford Taurus as the best-selling car in America (a title it snagged for keeps in 2002), but the automaker was also riding the wave of its successfully-launched luxury brand. Lexus enjoyed considerable acclaim and more than a little profit from the outset at the beginning of the decade.
Flush with cash, Toyota went looking for new worlds to conquer. Having already achieved dominance on land, the Japanese automaker turned its eyes to the skies, churning out the twin-turbo FV2400-2TC V-8 aviation engine based on the 4.0-liter 1UZ unit found in the Lexus LS400. Although it achieved FAA certification, the company eventually clipped its own wings and abandoned plans to build its own airframe.
At sea, however, things were different. At the same time Lexus was getting off the ground, Toyota sought to bring its seemingly unstoppable momentum to the world’s waterways. Ultimately, Toyota’s marine business targeted the ski boat market in a bid to lure Camry owners with lake homes further into the fold ... Read the full article on Hagerty.com: