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To the 2017–20 Lincoln Continental: Rest in peace

Ford confirmed what we’ve assumed for months: The tenth-generation Lincoln Continental ceases production at the end of this year. Except it will be available throughout 2021 in China, because the Chinese still love executive sedans more than we do. As Matthew McConaughey, Lincoln’s brand-reviving pitchman, once said, “Life is a series of commas, not periods.”

 

Which explains the Continental’s tumultuous existence, as its several rebirths over the decades were a mixed bag of successes and failures.

 

Read the full article on Hagerty.com:

https://www.hagerty.com/media/news/to-the-2017-20-lincoln-continental-rest-in-peace/

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The main problem with this segment has been it has lost its exclusivity.

Due to low volumes and cost the Lincoln and even the Cadillac cars have been too much Ford and Chevy Vs being Cadillac and Lincoln.

 

Mix that with an unfriendly sedan segment anymore and that kills the deal. This formula will still work on a SUV or CUV but not cars. 

Discounted Luxury is going next to EV products at GM and it will be interesting to see if it works in setting Cadillac apart till the EV tech spreads. 

 

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