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Throwback: The plucky 1955–62 BMW Isetta isn’t going anywhere
Car enthusiasts often accuse modern, tech-laden offerings of being more appliance than automobile, but the overlap between, say, the refrigerator and the car industry is small. Not so in 1955, however. In large part, BMW owes the success of its petite Isetta to the engineering prowess of Renzo Rivolta, who made his name in the refrigerator business before switching to vehicle manufacturing.