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Hagerty Employee

The top five Dodge Viper secrets | Hagerty Media

While Chrysler has flirted with bankruptcy multiple times, and been stewarded by a few corporate owners, since the 1980s they've consistently managed to keep excitement elevated through smart use of concept cars. Whether put into production or not, these dramatic styling exercises are relatively cheap and generate buzz.
https://www.hagerty.com/media/market-trends/dodge-viper-secrets/
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