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Hagerty Employee

The S 1000RR is the latest vehicle to wear BMW's M badge—and that's just fine with us

First established to support BMW's racing efforts in the 1970s, BMW Motorsport GmbH built a reputation for producing track-prepared vehicles with a small dose of street manners. Now, the M badge has spread far and wide within the BMW lineup—you're equally likely to find it on the rump of an SUV or on the decklid of a coupe. That proliferation of M-branded vehicles means that I'm a little surprised the hallowed M has just made it onto the S 1000RR motorcycle.


Does badge really belong on the bike, though?


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