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Hagerty Employee

The Pop Top Can car, while inadvisable now, was ’80s marketing brilliance

Let’s be clear about one thing: I come not to belittle the work of Mothers Against Drunk Driving, only to educate and inform on vehicles of the past. And while the 1984 “Pop Top Can” car denotes an obviously fraught marketing stunt, it’s worth pointing out that there was a time in the past when a VW Beetle-based beer can (with functional, internal beer keg) could be driven on the road without fear of repercussions. Times have, without question, taken a more sober turn.


This silver-bullet-toned example is currently for sale on Craigslist in Fargo, North Dakota, (via Barn Finds) and is described as being stored inside for 20 years. The seller correctly states it needs the usual fuel/engine/brake inspections before going anywhere and the $7500 asking price is indeed “open to offers not insults.” But before we dig deeper into serial no. 919 of an undetermined number of beer-themed vehicles, let’s see what got us here.


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"Times have, without question, taken a more sober turn."  Ouch.

Hagerty Employee

alternatively: APPLAUSE

There is one, decked out in Coors Light livery that shows up at the annual Back to the 50's car show every year, here in Minnesota.