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The new Ariel Atom 4 takes a great concept and pushes it even further
The Ariel Atom is one of the most purely distilled driving experiences available today. Exposed frame, intake honk directly over top of you, goggles on your head, and bugs in your teeth are all key parts of the Ariel ethos and, by extension, reasons that we love it. Just when we thought it couldn't get much better, Ariel has announced the next generation of the Atom, aptly named the Atom 4.