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Hagerty
Hagerty Employee

The legendary Hirohata Merc is looking for a new home

The word "icon" is thrown around so nonchalantly in the car community these days that sometimes it falls short in describing a vehicle that's so revered it represents an entire segment of the collector car community. Case in point: the 1951 Hirohata Mercury. Now, there's an ICON.
https://www.hagerty.com/media/auctions/the-legendary-hirohata-merc-is-looking-for-a-new-home/
19 REPLIES 19
FloridaMarty
Instructor

Beautiful, just beautiful!
Happycat5472
New Driver

PLEASE PLEASE PLEASE SANTA bring it to ME.
ModelT
Advanced Driver

Well, it didn't show up under my Christmas tree!
SJ
Technician

Gorgeous, but a Caddy Engine? Different I guess, would love for it to have been a customized Flat Head, at least it isn't a SB Chevy.
neilscarlt
Pit Crew

There were no SBC's in 1952; only Olds,Cad & Mopar OHV engines.
ModelT
Advanced Driver

Those Caddy engines were popular back then. I'd still rather have it with a flat head.
JGeske
Instructor

All credit to the 16 year old who saved a treasure.
Casey
Intermediate Driver

Thanks for the attention given to this beauty. I'll watch for it on Mecum.
Gary_Bechtold
Specialist

The color is gorgeous on the Mercury. Great looking car.
packerdude55
Pit Crew

Wow, what a historical hot rod. Probably out of my price range.
ModelT
Advanced Driver

I could bid up to $10,000.
hyperv6
Racer

This was the high point of Sam  Barris work. He built his Merc and then took it to the next level here. 

Sam was the real customized of the brothers. George was the people guy. 

This is easily one of the top five hot rods of all time and for sure the best lead sled. 

This car has inspired generations of cars. Much like the Ivo t bucket and the California Kid. 

PU
Pit Crew

Any more news on the Hirohatas?
Bostwick9
Advanced Driver

Fantastic vehicle
"Pillarless" hardtop is redundant. Just hardtop. Or pillarless.
A hardtop IS pillarless. Regardless of what Mini claims or Ford used to claim in the early '70s.
Zephyr
Instructor

The 51 Mercury was very popular with customizers because it was so easy to modify and looked pretty good to begin with. This car and others like it made baby boomers like me fall in love with custom cars.
TonyT
Technician

Just wondering if, after the repaint back to green, Von Dutch himself recreated the striping. Makes no difference, this is still THE yardstick
used to measure all customs. PS: Would Chip Foose change anything on this car?
Huntz-Hall
Intermediate Driver

I hope the Chippster would not change a ting on the beautiful custom,
It should be left as is. I realize that Chhip would only be doing drawings/renderings but if it was physically changed it would be gone forever!
azteccopper57
Pit Crew

I got to see this car up close at the Newport Audrain motor week back in October. Wayne Carini was representing the car and drove it to Rough Point on Friday. It's just incredible to see in person. It looks fabulous from every angle !!! It's definitely the most famous and iconic custom ever built !!!
Uniquecoaches03
Intermediate Driver

My all time favorite custom car. I have never considered myself to be a one marque man but if I had to choose to own just one car, this is what it would be. Yes, I would give up my 1967 911 just to cruise around in this King of the Mercurys.