Lincoln has nothin in car available and Cadillac already has them covered with the CUV and SUV lines.
It most of their money and future is EV.
The failure of Cadillac and Lincoln both are that they both lost their identities. Cadillac is nothing but a fancy Chevy/GMC and the Lincoln a fancy Ford.
The CT6 was my hope to return back to their own identity but it died when they moved to the EV plan.
The only hope now is with the EV product they can create exclusive models that share little buyers will recognize from a lesser model. It is an opportunity for a fresh start to be a unique and special division again but will they stick to this plan or change it every couple years.
The CT4 and 5 are just buying time not so much fighting Benz. With the V Black wings they can be profitable in a market that cares little for regular sedans.