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Hagerty Employee

The BMW i4 concept is almost production-ready, with a new roundel logo for a new EV era | Hagerty Media

If we're to judge by the Concept i4, BMW's confidence in its electric i sub-brand seems to be growing just as its kidney grille looms ever larger. Are big grille jokes old yet? In any case, BMW is finally offering an all-electric model that's neither stuck in an urban commuter niche like the i3 nor restricted to the luxe GT sphere like the six-figure hybrid i8.