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Hagerty Employee

The 2020 Toyota RAV4 TRD Off-Road looks the part, but is it all window dressing?

The TRD Off-Road edition of the RAV4, Toyota’s most popular crossover, might at first seem like a tough-looking biker jacket on a Pomeranian. One could argue it’s a meatless burger, a vehicle seemingly aimed at the one demographic out there completely uninterested in any of the asphalt-flaunting qualities it claims to possess. The RAV4 TRD Off-Road is a fascinating example of the power of branding in the modern automotive space, and its mere existence challenges the dogma of off-road traditionalists. Read the full article on