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Hagerty Employee

The 2020 Monterey Online auctions: What we learned

With Monterey Car Week’s anchor event, the Pebble Beach Concours d’Elegance, postponed until 2021 due to COVID-19, the peninsula’s many auctions were either similarly delayed to next year or reformatted to be online-oriented. Gooding & Company and RM Sotheby’s pivoted to entirely digital affairs, with Gooding running its event a week early. Bonhams used a combined format of live closed-room bidding from the Petersen Museum in Los Angeles along with phone and online bidding. It is worth noting that none of the 2020 Monterey auctions actually took place in Monterey. While these online sales were not a perfect substitute for the traditional mid-August auctions, they did demonstrate that collectors still have an appetite for Monterey-caliber cars, regardless of logistical limitations.


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Intermediate Driver

Will serious bidders find advantages w/ the online format once live auctions can open again, or is this channel only a temporary solution?