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Synthwave car culture: A new wave of automotive enthusiasts
I was once a man of loosely defined, youthful ambitions: I wanted to pursue a career in automotive design and meet folks that would forever alter my path. The Glassell School of Art introduced me to a woman in her late 50s who, at first glance, seemed like another free spirit seeking inspiration via afternoon workshops. That changed when she busted out a copy of Blood Sugar Sex Magik in an open studio. The past 23 years fogged my memory, but one comment remains clear:
"I crave the music that young people enjoy. I need their inspiration, their energy to create ... the Red Hot Chili Peppers motivates me."
After that exchange, I thoroughly enjoyed seeing that crazy diamond gettin' her shine on. Perhaps that's why I'm following in her footsteps with the electronic music of Gen Z and millennials, which I discovered because of their bottomless love of modern classics on YouTube. I stumbled upon a trove of videos starring everything from a Nissan 240SX or BMW E36 to a Corvette C4, Lexus LS400, or Mazda RX-7, all overlaid with synthesized tunes. This isn't some obscure corner of the internet; it's a full-blown automotive subculture.
@SamAdamsPaleAle one day I need to meet a millenial/GEN Z member that can explain the fascination with the 1980s. I get it, because I was a kid back then, but it's frankly amazing to see younger people like crazy things like VCR filters on their videos and a lot of the cheeseball things that I assumed were gonna age poorly...guess not!