I was once a man of loosely defined, youthful ambitions: I wanted to pursue a career in automotive design and meet folks that would forever alter my path. The Glassell School of Art introduced me to a woman in her late 50s who, at first glance, seemed like another free spirit seeking inspiration via afternoon workshops. That changed when she busted out a copy of Blood Sugar Sex Magik in an open studio. The past 23 years fogged my memory, but one comment remains clear:
"I crave the music that young people enjoy. I need their inspiration, their energy to create ... the Red Hot Chili Peppers motivates me."
After that exchange, I thoroughly enjoyed seeing that crazy diamond gettin' her shine on. Perhaps that's why I'm following in her footsteps with the electronic music of Gen Z and millennials, which I discovered because of their bottomless love of modern classics on YouTube. I stumbled upon a trove of videos starring everything from a Nissan 240SX or BMW E36 to a Corvette C4, Lexus LS400, or Mazda RX-7, all overlaid with synthesized tunes. This isn't some obscure corner of the internet; it's a full-blown automotive subculture.
Read the full article on Hagerty.com: https://www.hagerty.com/media/opinion/synthwave-car-culture-a-new-wave-of-automotive-enthusiasts/
@SamAdamsPaleAle one day I need to meet a millenial/GEN Z member that can explain the fascination with the 1980s. I get it, because I was a kid back then, but it's frankly amazing to see younger people like crazy things like VCR filters on their videos and a lot of the cheeseball things that I assumed were gonna age poorly...guess not!
I don't know if I'd even call this synthwave stuff music. I had to turn off the sound. Even the video without the sound on didn't do much for me. Nonetheless, if it really helps gen Z and millennials appreciate cars, I'm all for it. (I wish it would make them want a third pedal.)
"It's still rock 'n' roll to me..." [tuner = hot rod and so on]
This music makes me think of Moog (even if it isn't a correct match) and video games. This isn't a bad thing.
I've found myself looking at ads of for sale C4s lately. Probably doesn't happen, but wouldn't have been something I'd have looked up even 4 years ago. I was a kid when they were the "cool new Vette" and then became the maligned generation (not Mustang II level ---I appreciate them now too).
I think there is a sweet justice to a stanced C4 at a show getting more attention from the under 45 crowd than more "valuable" cars.
Purely coincidentally, I was trawling through CL for TPI C4's because I prefer their concave rear end and perfectly round taillamps. This genre of lo-fi shall now serve as the soundtrack for that bedtime browsing.
Why would I want to leave a 65 Mustang for a Maserati Gran Turismo? You think that's too old for us youngins? I think this sort of music would still go fine with a classic, American, muscle car. I actually want to make some music videos similar to these, with some shots of my classics driving the local country roads.