Rolls-Royce owner BMW Group has filed a trademark for the name Silent Shadow, leading to speculation that the nameplate will be applied to the company’s first EV ... Read the full news on Hagerty.com:
https://www.hagerty.com/media/news/silent-shadow-could-be-the-first-electric-rolls-royce/
Aren't Rollers pretty much silent anyway?
Apart from the switch to electric power the noise angle isn't a big stretch for sales.