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Shift Up Now accelerates to support women and young girls in motorsports
It can seem like a daunting challenge to keep younger generations excited about driving. Stories in the media appear with tedious regularity about kids no longer caring if or when they get their driver’s license; the prevailing theory, of course, is that they are more interested in gazing at their phones than getting behind the wheel. And too often, car enthusiasm can have the appearance of being a boys’ club, making it tougher for young women to feel included.
In light of this, Lynn Schultz Kehoe and Karen Salvaggio created Shift Up Now in 2016 to provide support and encouragement for women and girls in motorsports ...