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Say watt? 10 famous retro car audio partnerships

The car business is no stranger to partnerships, but few joint ventures have the marketing potential of a famous audio manufacturer and an established automotive company. Did you know such associations dated back to the 1980s?

While not every partnership on this list may be music to your ears, that's not the point: Let's consider 10 of the most famous retro auto-audio partnerships.


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AMC pairing with Jensen speaks volumes about why AMC was on death's doorstep at the time. While other brands were partnering with brands that consumers associated with high quality, AMC was offering K-Mart $69 Jensen units usually only purchased by high-school kids who couldn't afford anything better. That AMC thought it was a good idea to advertise this explains a lot.

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