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Riverside Records captured the sounds of racing in the 1950s
In 1953, jazz aficionados Bill Grauer, Jr. and Orrin Keepnews started a record company called Riverside Records. Located in New York City, “Riverside” was a reference to either the Hudson or the East River; the historic racetrack in southern California wouldn’t be built until 1957. Regardless, the choice of the name would turn out to be fortuitous.
Grauer was a self-professed racing nut. Frequently attending the Sebring 12-hour races, he described them as “a terribly wonderfully exciting spectacle.”