It is curious to me that Genesis does not target Lexus which has bigger market share in small and midsize SUVs, but instead goes after the slice of market where BMW and Mercedes and Audi already rule.
Lexus seems to base their small and midsize SUVs on front wheel drive platforms, some perhaps share parts, engines, platforms with Toyotas. Yet Lexus is the 500 pound gorilla in those segments. RX sells twice as many vehicles as X5. NX (a relative newcomer) is selling as much as X3 already.
Smart money would have been targeting those soft riding plush Lexis. Instead Genesis goes after driving dynamics, plushy interior, rear wheel drive, sporty pretensions.
Perhaps because Lexus and top level reliability is just too hard to pick on. While gimmicks and so called nice leather and sportiness are easier qualities to master.
I like the look of this vehicle. It has a bit of Bentley and Porsche Macan styling in it. Having said that the wheels are overdone. Who needs 21's and why are they "dimpled"? Are they supposed to be like golf balls for aero? Minor styling aside the stability control system is stupid if it will reassert itself after being turned on. It appears Hyundai has not learned that if someone turns it off they want it to stay off. Any Lexus vehicle if you turn it off it stays off. I restart the car and it stays off. If I want it back on then I turn it on otherwise it stays off the next time I turn on my car. At least that is how it was on a 2018 IS 350 F Sport I had. Having to play the will it come on game is grounds for me to never purchase it. I had the same experience with a Kia Stinger GT and it was the reason I did not buy the car. Sounds like a reason to not do what could be a decent Genesis vehicle. Genesis has not been able to get me to give up my RWD Lexus vehicles yet.
What about people who want something a bit nicer - quieter, more comfortable, more performance more features? I don't see it as an unreasonable choice to go for a luxury compact/mid-size SUV. Lots of people agree with me.
I prefer hatchbacks and wagons. I have had two wagons a 2004 WRX and a 2005 Legacy GT Wagon. Turbo and AWD and a flash tune away from being way more fun. Sadly even Subaru doesn't do that any more.
Tempo, LoL. :^)