I would like to point out why I do think the Maverick will be popular, but also how perception is everything:
The Maverick will sell well because it is very versatile for its size, which is a great size for city/town dwellers who want utility. It has a 199in length/121 in wheelbase, with a 4/5 person capacity and a bed capacity of 33.3 cubic feet/1500lbs payload, coupled with either 2000lbs or 4000lbs of towing. This compact size makes it maneuverable while providing a lot of hauling capacity. If a bed cap were added, this cargo capacity would theoretically double in volume to around 70-80 cubic feet. This is a fantastic package and looks nice too. Plus, cost is low.
Another vehicle that is exactly, if not more, capable, but has a poor image: The Dodge Grand Caravan. Looking at the 5th Gen (2008-2020), we have: 202 inch length/121 inch wheelbase, up to 7 passengers, with all 3 rows of seats up it has 33 cubic feet of storage (which increases to 83 and then 143 depending on how many seats you stow, in the 5 passenger equivalent to the Maverick, the 83 applies) and 1540lbs of payload, and 3600lbs of towing. So a vehicle the same size as the Maverick offers the option for 2 more passengers, anywhere between the same to 4x the cargo volume, slightly more payload (and the ability to store 4x8 sheets of material fully inside the vehicle), and either 1600lbs more towing or only 400lbs less, depending on which Maverick you compare to it. All of this for a price range that was very similar to the Maverick, depending on how equipped, and similar fuel economy if you compare the non-Hybrid Ford to the van.
So, they are comparable/identical in size and price, but one is way more versatile, and yet I think I know which one the majority of people would prefer to be seen in. Perception is what will sell the Maverick, not its amazing practicality, even though the practicality is what I like about it.
