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Hagerty
Hagerty Employee

Review: 2022 Ford Maverick XLT

Disclaimer: We've had trouble getting a Maverick from Ford's press fleet, so I had Matt Fink rent the first one he could find. Since then, Ford has offered us a press vehicle, which I'll be reviewing in the near future. In the meantime, enjoy this review of a real-world, unprepped rental Maverick, just the way you could buy it.
https://www.hagerty.com/media/new-car-reviews/review-2022-ford-maverick-xlt/
62 REPLIES 62
GoFast
Advanced Driver

interesting review of an important addition to Ford's lineup. Curious how the writer knows the molded plastic interior panels are 'inexpensive.' No maker I know of reveals the (relative) cost of components. Also, unibody construction has practically no influence on 'head toss' while traversing rough surfaces. That comes from the stiffness tuned into the springs, anti-roll bars, and dampers.
DavidSuzyWilson
Pit Crew

WELL UNIBODY FLEXES MORE THAN LADDER FRAMES ETC SO IT ACTUALLY DOES MAKE A DIFFERENCE. HARD PLASTIC IS ALWAYS LESS EXPENSIVE THAN LEATHER WRAPPED PANELS YO
JGeske
Instructor

Sorry, but I would like to point out the fact that unibody is stiffer than body on frame, and the reason for the bed/cab separation in body on frame trucks is to prevent the metal from being damaged by all of that flex. Watch a truck going over obstacles and you can literally see the bed move relative to the cab. The Honda Ridgeline, for example, has been found to have 70% more torsional stiffness than a body on frame mid-sized pickup. I have no idea where you got the absolutely false idea that body on frame flexes less. Unitized construction prevents flex utilizing the entire vehicle structure, which is why unibody vehicles are able to offer strong, spacious, and lighter vehicles than an equivalent BoF vehicle. Educate yourself, and stop making false assertions in all caps.
Flashman
Technician

You've done this before, reviewing a rental, and it's a great idea. Consumer Reports doesn't want a manufacturer-prepped ringer being reviewed (and don't think it hasn't been done) so they buy theirs from an actual dealer. You should continue this practice. To me, this is the spiritual successor to the VW Pickup I owned a long time ago; but much much better. Good for Ford!
Jcb29
New Driver

The reference to "not appearing on Yellowstone" is more likely because Dodge Ram has that product placement spot all tied up.
MarveH
Detailer

I think this truck's competition are the VW Golf, Toyota Corolla, Hyundai Elantra and other compact cars. One of this truck's target markets are compact car buyers who wouldn't normally think about a truck until they see the Maverick's price and MPG. Then they start thinking, maybe it would be better to throw my muddy mountain bike in the bed rather than straping it to a contraption on the back of my car.
MattFink
Advanced Driver

Well said.
Flatman
Pit Crew

I disagree on the target audience. - I have a Ridgeline and it’s just too darn big. I had Tacoma’s in the 80’s and Rangers’s in the 90’s. These were right sized for most people. I’d sell the Ridgeline in a heartbeat for one of these.
vrooomie
Intermediate Driver

My 1971 Datsun 521 was the PERFECT size for around town, small use uses! I've always missed that truck--bought new in 1971 for $1900!--and it served me well. I am looking forward to having a "small" truck again.
FloridaMarty
Instructor

Oh, I have been waiting for this subject. Ford says they have received so many orders, they have stalled the order process for the next 6 months (at least). What I read between the lines is they cannot produce the truck in any real numbers to satisfy current needs/orders. I have yet to see one of these on the road or find one in a dealership. Where are all the Mavericks they have built or sold so far? I sold my 2019 Chevy Colorado due to build quality issues and I am now in the market for a replacement. Maverick was a consideration, not sure anymore. I wish Nissan and Toyota would bring back the simple pickups of the 80's, they would sell like hotcakes!

MattFink
Advanced Driver

Curious, why is the Maverick not a consideration anymore? Lack of availability?
FloridaMarty
Instructor

Yes, Lack of availability is the problem. I guess they might be out there somewhere, but I haven't seen them yet in NE Florida.
merlebalke
Advanced Driver

Saw a truck load in Lexington, KY yesterday.
MustangJim
Technician

I have not seen one yet either. I am in Ct.I am sure that if not for the supply chain issues they would produce more. Whats going on is effecting everyone. Could you imagine if in 1964 when the Mustang orders came rolling in, if they could not sourse parts? We would be singing a different tune now about that roll out so long ago. I hope for everyones sake that things can get back to some sought of normal someday.
Scottch
Pit Crew

I just saw on yesterday in Orange County. Nice looking truck. Even my daughter liked it. The size seems great for many people that just want to be able to through stuff in the back and go.
merlebalke
Advanced Driver

I saw a truck load of Mavericks on I-75 Lexington yesterday. Driver took the exit leading to the Ford dealership. I couldn't see all of them, but the majority seemed to be XL models judging by the elcheapo wheels. Also primarily Area 51 and Cactus Grey paint.
Gary_Bechtold
Specialist

It's interesting. Looks like it will be more of a "hit" than the Honda Ridgeline which might be a better vehicle but appears to be quite a bit more pricey.
Rick2
Instructor

I was disappointed when the new Ranger came out because of the size and lack of a regular cab. So now Ford delivers the right size but in a four door. I realize I may never get the opportunity again to buy a new small truck in the regular cab configuration. But if they would get rid of the back seat and make the bed a couple of feet longer I would be interested.
CitationMan
Gearhead

I saw some camo spy shots of the next Ranger in a 2 door configuration, but who knows if that’s for the US market. 
I read somewhere that the Maverick won’t ever be a 2 door due to the underlying platform. Probably too costly to reconfigure.  

mfp4073
Advanced Driver

Their target audience is all wrong. Most people who will buy this are over 50 yrs. old and are sick and tired of the one upmanship of the last 30 years. The fuel mileage savings is finally there. Poor fuel mileage, a factor witch helped kill off small trucks of old, was planned into them. I would have been first in line to get one of the Mavericks had it not been for my giving up on ever getting a small truck again and buying a new Colorado 1LT about 5 years ago. Its still too big and barely fits in my garage. To the smart people who waited, the line is all yours! And the omnipresent waiting list!
CitationMan
Gearhead

Ford knows the older crowd is going to buy this because they’re the ones with money. But the advertisements will be to the younger crowd to give the vehicle a youthful, fun vibe,  that the oldsters will eat up. Ford is not going to have ads with gray haired people buying bags of mulch at the garden center. The same demographics played out on the Honda Element. 

MattFink
Advanced Driver

Perfect comparison with the marketing of the Honda Element many years ago.
CitationMan
Gearhead

I fell for that marketing LOL but I hated my Element and sold it after a year. It was just a buzzy box inside with all the hard surfaces, especially on the highway.  It’s a shame Honda didn’t try to improve its NVH, but just let it die. But I still see them all the time here in western North Carolina. 

JSievers
Instructor

Kudos to Ford for this excellent new product.
DesertMav
New Driver

I ordered a Ford Maverick Hybrid and it is the first Ford that I have been excited about for a long time. I feel that the Maverick will be reliable in the Hybrid setup since the Escape Hybrid is very similarly setup. The 2.5 motor should be smooth and the ECVT will be more reliable than other CVTs since it uses electric motors instead of belts or chains to run the transmission.
MattFink
Advanced Driver

Hope you enjoy it!
MrKnowItAll
Advanced Driver

Mustang, Maverick. Far from "forgotten" unless you're still wet behind the ears and think a 2010 is an "old car". Both were based on the underpinnings of the Ford Falcon.

Maverick debuted late '69; base price $1,995..... get it?

There's absolutely nothing wrong with the name.


I doubt many base will be sold, because there's money to be made in options... well over five grand extra on your rental.
vrooomie
Intermediate Driver

I, too, wonder about the branding of it: Seems to me, it would have tracked better, as a pickup, had Ford christened it the long-since-gone F100.
vrooomie
Intermediate Driver

I asked the nice young salesman if I could get it in "Grabber Green:" he looked at me, as if I'd suddenly grown a third eye...:)
miata93
Instructor

Thanks Vermillion ! LOL
MattFink
Advanced Driver

That's a fantastic idea to call it the F100!
MrKnowItAll
Advanced Driver

With a 4 1/2 foot "bed"? I think the tailgate on my '72 GMC is longer.
miata93
Instructor

For a traditional pickup I would agree, but it seems that they are going after a broader market than that. F-100 just seems too commercial when they are pursuing people that would not have considered a pickup previously. Especially when you consider the predominance of F-150's on the road today.
vrooomie
Intermediate Driver

Matt, I ordered mine in August, and have been patiently waiting! Ford claims I should have it in the next week, so if anyone at the Denver office wants to go for a ride, or to do a long-term report on it, I'm happy to offer my truck and decades of auto knowledge.
MattFink
Advanced Driver

Wow, appreciate the offer!
SAG
Technician

The Ford Maverick.
? it use to be a 'Car'.
? Dumb A__, use of the name
TheModelCitizen
Detailer

I don't know about the name being dumb, but I do remember the original Maverick car (1969..1970?) with the low price of $1995.
Now $19995. Funny what a few decades of inflation do to prices.
DaveA
Instructor

$1,995 in 1970 is $14,291 today. I’d say the $19,995 entry price for today’s Maverick is pretty reasonable.
hyperv6
Racer

Time will tell but I think this will sell ok for a year or two then the numbers will settle to Ridgeline numbers and that is not great. 

FWD trucks have all failed. 

The fact is this truck is only cheap if gutted. And even then you could still buy a Colorado for a similar price gutted. 

There is no towing till you option it up. Off road is going to be like off roaming in an Escape. 

I get it trucks like the Ranger and Colorado are not cheap to build since they share little with any other vehicle. But the Maverick is shared with a number of platforms and it can be more profitable since it cheaper to build. 

The truck people for the most will pass this up but will more than 40k buyers be here in 3 years?


So far the interior has that playschool look to it. Not impressed. 

 

MattFink
Advanced Driver

You may be correct, but I think it will succeed because "non-truck" people will buy it. Maybe stealing sales from the Escape?
DaveA
Instructor

I agree. This is a truck designed to get car buyers into trucks.
DaveA
Instructor

Re: cheap only if gutted:
As someone who worked in the auto industry for years, you’d be surprised how many people buy the base model. Lots of them do, trust me.

Towing? That’s not its primary job. There are other Ford products for that.
Off roading? That’s not its primary job. There are other Ford products for that.

See where I’m going here? Not every vehicle must be capable of doing it all. This truck is aimed at car buyers who are tired of putting their bikes on their trunks, kayaks on their roofs, and need more room for their Home Depot runs. This is a great “city” truck and it will do well in that environment.

Oldroad1
Gearhead

The idiots at Ford calling this thing a Maverick is beyond stupid. The Maverick will always be known as a car. I'm certain if the name were to change to "Ranchero" the attraction would be more of a benefit to the brand. If your gonna name a truck after a car name it after a car that actually had a truck bed on it.
MattFink
Advanced Driver

I like the Ranchero idea!
Air_and_Water
Instructor

Do you honestly think people under 50 remember the Maverick of old? They don't. Car guys and people who used to own them remember them, but we're a small minority of the population at large. Your circle of friends is likely chock full of car guys, so don't use that as your yardstick.

I had said they should've named it the Courier, but they have an enclosed small van with that name in other parts of the world and didn't want to mix things up that way, so this will be its worldwide name, assuming it eventually goes worldwide.

What truly is "beyond stupid" was GM's blunder in naming the FWD crossover "Blazer" when Ford was building a new Bronco, plus letting K5 out of their copyrighted names. Kia has now usurped K5 and GM can't do a thing about it unless "K5 Blazer" is able to be used at the same time as a single name.
DaveA
Instructor

Exactly! Maverick, a car? No one under 50 knows that.
Oldroad1
Gearhead

Bet ya no one under 50 knows a Maverick is a disposable truck with car power train either.
DaveA
Instructor

“The Maverick will always be known as a car......to old people.”😂
Oldroad1
Gearhead

When your Maverick (truck?) starts showing signs of old age after the factory warranty expires you'll know what old is, sonny. Enjoy your (truck?).