Oh, I have been waiting for this subject. Ford says they have received so many orders, they have stalled the order process for the next 6 months (at least). What I read between the lines is they cannot produce the truck in any real numbers to satisfy current needs/orders. I have yet to see one of these on the road or find one in a dealership. Where are all the Mavericks they have built or sold so far? I sold my 2019 Chevy Colorado due to build quality issues and I am now in the market for a replacement. Maverick was a consideration, not sure anymore. I wish Nissan and Toyota would bring back the simple pickups of the 80's, they would sell like hotcakes!
I saw some camo spy shots of the next Ranger in a 2 door configuration, but who knows if that’s for the US market.
I read somewhere that the Maverick won’t ever be a 2 door due to the underlying platform. Probably too costly to reconfigure.
Ford knows the older crowd is going to buy this because they’re the ones with money. But the advertisements will be to the younger crowd to give the vehicle a youthful, fun vibe, that the oldsters will eat up. Ford is not going to have ads with gray haired people buying bags of mulch at the garden center. The same demographics played out on the Honda Element.
I fell for that marketing LOL but I hated my Element and sold it after a year. It was just a buzzy box inside with all the hard surfaces, especially on the highway. It’s a shame Honda didn’t try to improve its NVH, but just let it die. But I still see them all the time here in western North Carolina.
Time will tell but I think this will sell ok for a year or two then the numbers will settle to Ridgeline numbers and that is not great.
FWD trucks have all failed.
The fact is this truck is only cheap if gutted. And even then you could still buy a Colorado for a similar price gutted.
There is no towing till you option it up. Off road is going to be like off roaming in an Escape.
I get it trucks like the Ranger and Colorado are not cheap to build since they share little with any other vehicle. But the Maverick is shared with a number of platforms and it can be more profitable since it cheaper to build.
The truck people for the most will pass this up but will more than 40k buyers be here in 3 years?
So far the interior has that playschool look to it. Not impressed.
Re: cheap only if gutted:
As someone who worked in the auto industry for years, you’d be surprised how many people buy the base model. Lots of them do, trust me.
Towing? That’s not its primary job. There are other Ford products for that.
Off roading? That’s not its primary job. There are other Ford products for that.
See where I’m going here? Not every vehicle must be capable of doing it all. This truck is aimed at car buyers who are tired of putting their bikes on their trunks, kayaks on their roofs, and need more room for their Home Depot runs. This is a great “city” truck and it will do well in that environment.