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Review: 2020 BMW X7 M50i
Sales of big luxury sedans are steadily sinking like the massive luxury liners that used to dominate the trans-Atlantic trade, and BMW isn’t one to wait around and play the violin while its 7 Series appeals to fewer and fewer buyers. Munich’s solution to flagging flagship interest has been to dump its development efforts into its largest offering yet, a behemoth of an SUV that slots in above the long-established X5.
Dubbed the X7, this 5661-pound family-hauler is aimed squarely at the Mercedes-Benz GLS,Cadillac Escalade, Lincoln Navigator, Volvo XC90, and Land Rover Discovery. It’s a few years late to the game compared to these rivals, but this also happens to be one of BMW’s strongest efforts in recent years.
BMW's singular focus on SUVs has paid off in my part of the country. The X7 has been more successful here than the 7 Series ever has been.
It feels like the starters at BMW work on SUVs now, and the backups work on cars. The SUVs feel like a much more cohesive, thoughtful product than the cars. The big grill on the X7 is funny but it works in context. The big grill on the new 4 Series would work only if BMW could charge for all the hateclicks it has gotten.