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Hagerty Employee

Renault rebrands itself as Alpine for 2021 F1 season

After 43 years racing in Formula 1, the Renault DP World F1 Team has announced that it will rebrand itself as Alpine at the end of the 2020 season. The team will swap its black and yellow for France’s red, white, and blue. As part of the rebranding, Renault F1 boss Cyril Abiteboul has been charged with helping to elevate the Alpine brand, which currently produces the A110 sports car.


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