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Range Rover’s PR stunt to brave the Darién Gap was a baptism by fire—and swamp
In 1971, sport-utility vehicles were still decades away from their current market saturation point. The rugged workhorses were viewed mostly as task-focused conveyances for those whose daily driving habits took them well off the beaten path. A sea change was clearly coming, however. More and more Americans were drawn to Broncos, Blazers, and Wagoneers as vehicles for exploring their vast, open country. Paved roads were optional.