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Range Rover’s PR stunt to brave the Darién Gap was a baptism by fire—and swamp

In 1971, sport-utility vehicles were still decades away from their current market saturation point. The rugged workhorses were viewed mostly as task-focused conveyances for those whose daily driving habits took them well off the beaten path. A sea change was clearly coming, however. More and more Americans were drawn to Broncos, Blazers, and Wagoneers as vehicles for exploring their vast, open country. Paved roads were optional.

 

Read the full article on Hagerty.com:

https://www.hagerty.com/media/automotive-history/range-rover-darien-gap-history/

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Fascinating story! Having served in the military during the Viet Nam “conflict”, I recall how dense the jungle could be. I can only imagine the experience of these soldiers getting these Rovers to achieve some marketing guy's vision. Maybe the marketing people should be required to do these things!!

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