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Hagerty
Hagerty Employee

Meet the king of Bring a Trailer

Bring a Trailer's having a moment. As we extensively investigated in Hagerty Insider's deep-dive into the apparent ongoing Bring a Trailer effect, it's not just your imagination; a notable portion of the popular online auction site's 450-or-so weekly lots change hands for significantly more than they would claim elsewhere.
https://www.hagerty.com/media/market-trends/hagerty-insider/meet-the-king-of-bring-a-trailer/
13 REPLIES 13
gonewiththewind
New Driver

Nice write up, been a BaT member from the early days. Seller Wob, 911R and hands down 1600veloce are the best sellers on the site. Wob even sells Tanks! I was lusting over 1600veloce's Ferrari 599GTB a few weeks ago: https://www.youtube.com/watch?v=H8nvZmLi97A they have amazing test drive videos. These sellers raise the bar on the site.
rxk9394
Intermediate Driver

Also a longtime BaT member from the days when it was just a "hey look at this cool car I found on eBay (or Craigslist or younameit...). It has been fascinating to watch it grow from those humble roots to the powerhouse it is today.

As mentioned by @gonewiththewind, there are sellers like 911r and others that make the email and website a "never miss" daily for me.

I also appreciate what @Hagerty is doing with their media offerings. The stable of writers and content is fantastic. Also the Hagerty sites like Motorsportsreg.com, which is an outstanding tool for those of us on the lunatic fringe where cars are more than just transportation to and from one place to another...

In many respects we are living in the golden age of car related information.
buellerdan
Instructor

Yes, I remember BaT before it went upscale.
Wouldn't it be cool if there was a BaT jr. site for the rest of us, with a $$ cap on listing values?
jimmyschwinn
New Driver

I totally agree!
MrKnowItAll
Advanced Driver

One of my personal edicts is "never buy a car without personally looking at it". Photos flatter. Photos don't reveal if the car is solid or a polished bucket.
I'm astounded at the BAT prices... but more astounded at the "investors" who pay over the top for a catalogue photograph, not the car. True, there are bidders that personally inspect, but those, I suspect, are the exception.
I do like the BAT comment section, as many knowledgeable comments are scattered among the idle chatter.

Timbo
Detailer

I totally agree with "looking at it". All on-line sites are rife with hidden truths (lies) that sellers don't disclose or outright hide.
mteovr
New Driver

911r also pioneered the driving videos that now feel necessary for great cars to fetch serious money. I swear I've watched "NW Stig" rev matching for hours on end, especially in videos where you can see his white shoes working the pedals impeccably.

All the hesitation about buying cars online make the kind of extensive documentation that 911r provides extremely important, from records to recent work, extensive photography, and ideally cold-start and driving videos. And after all these years, reputations do count too.

I still wouldn't buy a car I haven't seen and driven in person but if I did, it would be from sellers like 911r.
DesertDoc
New Driver

As a seller, I'm pretty sure BaT pushes prices up. As a buyer, I'm pretty sure BaT pushes prices up.
Brakeservo
Pit Crew

Although I don't think Matt admits it, I believe I taught him how and where to photograph cars - and Portland has such marvelous backdrops! Regarding BAT though, I was one of the earliest sellers of cars on there, everyone who bought from me has been thrilled with their cars and I have well over 12,000 positive feedback points - but - they now reject everything I submit to them! How's that for repaying loyalty?? I understand there's a new Facebook group "Rejected by BAT" that's worth a look!
CitationMan
Gearhead

Corporations don’t repay loyalty. 
Signed,

Ex loyal corporate employee

(and loving life!)

brb
Instructor

Matt Crandall, poster child for hard work pays dividends. Nice article.
Flatman
Pit Crew

I too have enjoyed the rise of BAT, lots of good comments on cars can be a great learning experience but the move to dealers seems to have encouraged the proliferation of the super detailers. Step 1, find a low mileage anything with a moderately clean carfax. Step 2, detail the heck out of it. Step 3, take lots of super pics. Step 4, avoid the awkward questions. Step 5, encourage non buying fanboys to make positive comments. Step 6, pocket $20k profit. In the end I’m not sure it’s any different than in the past but in this era there sure seem to be lot of naive buyers with deep pockets. For example, there’s a reason why early 2000 era Porsche 911’s had low resale prices and it had little to do with undercarriage beauty - it was fried egg headlights, components shared with Boxsters and the dreaded IMS failure. A jillion more examples in other makes and models.
Gary_Bechtold
Specialist

The photography is amazing for sure. BaT surely semes to be bringing some big money for some people these days.