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Hagerty Employee

Marketing with a vengeance: DieHard batteries meet "Die Hard"

If you didn't watch the Green Bay vs. Tampa Bay ballgame, you likely missed the latest unholy matrimony of corporate branding and retro remakes: John McClane of the Die Hard movie franchise is now hawking DieHard batteries for Advance Auto Parts. The extended version of the ad is below, and it reintroduces Bruce Willis' famous character, not to mention the villain Theo (played by Clarence Gilyard, Jr.) and the limo driver Argyle (played by De’voreaux White).

 

Read the full article on Hagerty.com: https://www.hagerty.com/media/entertainment/marketing-with-a-vengeance-diehard-batteries-meet-die-ha...

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