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Leak confirms Ford’s new Bronco-Sport-based minitruck will be named Maverick
After leaving the U.S. market without any pickup options smaller than its F-150 for nearly a decade, Ford looks poised to offer four sizes of pickup for 2022. We’ve heard rumors of an Escape-based compact pickup for years, but this photo of a tailgate, posted on Motor1’s Twitter account, seems to confirm that the new ute will be called Maverick.
If the front end looks like an Escape it will suffer the same ignored fate as the Honda Ridgeline --a perfectly capable vehicle for what most people actually do with their full sized trucks.
If it has a Bronco-ish front end it has a chance. If it comes in more than 4 colours of grey, black and white it has a better chance. If it isn't crazy money (most current midsize trucks, and the Ridgelines cost out the same as the heavily discounted full-sized around here) it will sell.
I don't mind the Maverick name recycle here by the way even though they are totally different types of vehicle. Courier is not the right kind of name to bring back... whereas I could see a Dodge (Peugeot/Fiat/whatever) bringing a Rampage to market.
Having learned the story of where Chevy got the trailblazer name (Vic Hickey) it's more embarrassing than I thought what they have done with Blazer...