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Hagerty
Hagerty Employee

Jeep trucks are bucking a common 4x4 price trend

You'd have to be living under a sandstone outcropping in Moab to not notice that two-door 4×4 SUVs are among the hottest collectibles of the last decade or so. Led by the Ford Bronco, the classic two-door 4×4 SUV market has seemed to spur along the values of classic trucks as well.
https://www.hagerty.com/media/valuation/jeep-trucks-are-bucking-a-common-4x4-price-trend/
60 REPLIES 60
tmkreutzer
Intermediate Driver

What is happening with the Japanese brands?

Strikes me that the pickups would be worth more than the equivalent SUVs. Is the Toyota 4X4 truck worth more than a Four Runner? Is the Hardbody 4X4 worth more than the Pathfinder?
GrumpyOne
Intermediate Driver

I think that you question is noteworthy in that Toyota Land Cruiser* that are worth big bux these days...

* Stolen from Studebaker used that label in 1930's
tmkreutzer
Intermediate Driver

The Landcruiser is a force unto itself.    

 

 

Dad_jokes
Detailer

Toyota all approximately 6500 4Runners in 1984, 5500 in both 1985 and 1986, 3600 in 1987, and then 20,000 or so in 1988, which started its climb in popularity.
I don’t know how many Toyota Pickups were sold those years, but a damn sight more than those numbers, even if focusing solely on 4x4 models.
I’ll hazard guess the much rarer 4Runner outpaces the pickup from 1984-1987 based on rarity alone. Maybe I’m wrong in this case, but typically, the rarer commodity is the more valuable one.
PurelyPMD
Detailer

The 4Runner outpaces the pickup and decent examples of the 1st gens (with the removable top) tend to get high teens to upper 20's on BAT. For Nissan it's the same with the 1st gen's 86-95 Pathfinders getting about half as much as a comparable 4Runner. The unicorns being the 86-90 2 door models that will command a premium.
JA66
New Driver

One vote for Mercedes Gelandewagen Cabriolet!
DaveP
Intermediate Driver

Wish we still had my fathers 73 Bronco - unfortunately my sister rolled it 3 x back in the day - totaled. Word of advice - roll bars in early Broncos are a must and WILL save your life. Good to see 67 -72 F100s. My 71 F250/4wd with 390 v8, dual exhaust, etc is in line for a restoration - got most parts, but still need a rust-free 8 ft bed. Anyone out there have one that can be shipped to west/central NJ, east Central PA? My son's 2012 F150 is nice/cool, but what with these new-fangled things like power windows, automatic and power steering? And a camera/computer? Just confuses the hell out of me!
Snailish
Instructor

While some of us appreciate both trucks and robust early SUV, many don't. It's two different niches of vehicle. Early Broncos and the CK Blazers aren't even really the same thing, the Blazers were a lot bigger and sold a lot more? (Except the really cool late 70s Bronco which was bigger). Bronco values to Scout values makes more sense.

It also looks like 2wd truck prices are in the mix here?

Trucks you have the 67-72 CK leading the pack for years now. Then Squarebody (maybe not in values but in numbers). The Fords have caught on in recent years, and aftermarket is starting to catch up --but dentside is way more popular than bumpside from what I have seen.

 

This truck tide is slowly rising Dodge --while being aware that 93-up Dodge is a serious player in the hobby.

Jeep Gladiator pickups were rare to begin with. The market is moving and you have that name brought back. We are surprised these have gone up in value?

Ragtop69
Detailer

You're comparing apples (first generation Broncos) to oranges (first generation Blazers). The former was a true sport utility vehicle and the latter was a pickup truck with a second seat. I've owned an '83 Bronco XLT, which I bought new, and I now have a '95 Bronco XLT which I bought a little over three years ago. Great vehicles but they weren't comparable to the first gen '66-'77 Broncos either.
Dad_jokes
Detailer

“truck ride is rising” twice in one post. You need some diversity dude.
Buchanan
New Driver

I miss the 1976 Ramcharger I had in the late 70s. Sold it when went to back to college and couldn't afford the 13 mpg.
57PackardWagon
Pit Crew

Same thing happening with the Jeep (baby) Cherokee and the Comanche Pick up.
I have a No rust J-20. One of the best vehicle purchases I've ever made. Looks just like the one at the top of the article, same color, with a dash of Patina.
blueox76
Pit Crew

You'd think when comparing the 80-86 Fords they could have at least found a pickup of the same era, rather than showing an 87-91 model; I think that particular range was the ugliest. Without bringing any antiques into it, I think the best-looking Ford trucks were the 73-79 (w/ 78 grille), then the 92-96, then the 99-04 Super Duties.
Dad_jokes
Detailer

Pretty sure that is 2 Broncos in the pic, and really, you might consider adding some fiber to your diet if that’s your complaint.
sclin10
Advanced Driver

I think the biggest reason for the high value of the Jeep pickup is they are rarer than hen's teeth. (aside from the fact that they look 'bitchin'!)
Dad_jokes
Detailer

Rarity is the leading factor in value in most every classic car transaction. I would suspect you’re correct.
beeser
Intermediate Driver

Too bad rarity isn't a factor in SAAB Sonett transactions....

beeser
Intermediate Driver

Here in Colorado, the Jeep brand has always had a special cachet, and the pickups sold well. Often, Jeep pickups (and Internationals, for that matter), were more commonly seen than Dodges. When the downsized MJ/Comanche (based on the XJ/Cherokee/Wagoneer) was introduced, it was quite popular, posing a direct threat to the Dodge Dakota. When Chrysler took over AMC/Jeep from Renault, they took little time to cancel the Comanche....

Orict0015668
Intermediate Driver

I noticed that the photo for the 80-86 Ford Bronco includes a front end from another, a 1991 Bronco Silver Anniversary. I purchased on new in February 1991 from Miller Ford in Fairfield, Ct. traded it in for a 2000 Ford Expedition Eddie Bauer. Wish I had kept it, considering the paltry sum I received in trade in value.
DoubleJ
New Driver

Mr. Majestyk didn' need a Bronco. My 67 F100 was great!
SUV1
New Driver

What are your thoughts on the inaugural debut of the larger 2003 Lexus GX470 ?
Destined to become a “classic”? It’s already a “collectible”.
Dad_jokes
Detailer

You’ve got it confused. Cars are considered classic at 20 years, which that Lexus is approaching. Whether it is, or will be, collectible is up in TBD. Considering it’s a Lexus based on the LC, I’ll guess it has potential. It doesn’t have the rabid fan base of the LC, but as they climb out of reach, the Lexus models (LX and GX) will become attractive alternatives, IMO.
justal883
New Driver

What about the Land Rover Series 3? The short 88" wheel base which is 2 door can outperform any of those vehicles off road. On the highway is a different story however. The LR only has a 75 hp engine and can only do maybe 60mph with an overdrive unit installed.
Dad_jokes
Detailer

Which Land Rover pickup are you comparing it to? This article is about p/u-SUV values in the same model line and year.
ClassicsFan
New Driver

Interesting article. I’ve watched the crazy vintage SUV price jumps since finding a really nice survivor 1971 Hugger Orange GMV Jimmy for $11,500 in late 2016. $3,500 invested in a carpet kit, rear springs, shocks and other assorted bits. Upgraded with aluminum intake, HEI ignition and aftermarket vintage Eagle alloy rims and 31” off-road tires but otherwise pretty stock. I recently upgraded my Hagerty value to $35,000 and may still be below market value. Crazy, and wonder if the hyper values are sustainable?

The article discusses the first-gen and third-gen Broncos. What about the second-gen (1978-9)? I like the looks of them better than the 3rd.
tanglefoot
Intermediate Driver

Sustainable? Good question. Let's see how this stagflation/recession goes?
Cornbinder
Detailer

Same trend for the obviously ignored Scout and Scout II's vs. 1961-75 International pickups.
SeaJBee
New Driver

Yes, let's not forget one of the toughest of them all ... The International Scout II . Fully boxed frame, 345 C I industrial grade V-8 , Hi - Lo range transfer case, removable hardtop. Body may rot away but the chassis will never die ! Don't ask me how I know !
TransAm-forever
Intermediate Driver

Yes, definitely the toughest of them all. Those engines were beasts for their durability. Had a 345 in a 1971 1210 4x4 that would go anywhere. Now have a 345 in my 1976 Scout II that I picked up in Idaho in 2004.
Dad_jokes
Detailer

Every 4x listed has a 2-speed transfer case, they all have “industrial grade V-8s” as if that’s a thing, removable hardtops for the Broncos, Blazers, and Ramchargers, boxed frames, etc.
Plus, all of those have this over the Scout; they don’t come from orphaned brands. I’m not knocking the Scout, just saying it’s not special.
Mlerms
New Driver

Interesting! I wonder where values of GMC Typhoon and Cyclone are relative to each other?
Dad_jokes
Detailer

I just checked (piqued my curiosity). Hagerty valuation guide says $20,400 for a #3 Syclone vs $19,400 for the same condition Typhoon. Also, the highest Syclone sale price is $78,750, compared to $68,200 for a Typhoon. I’ll call it a push until I see more data.
Pete49
New Driver

Hey hey hey, What about those great C10 2 door Suburbans?
Dad_jokes
Detailer

Compared to what, long-bed pickups? There really isn’t anything in the p/u line to compare.
CalCitrant
New Driver

How about IH Scouts vs IH pickups? That's ok a lot of the press forgets the ol binders thinking the Bronco was first.
Sledogpilot
Detailer

No mention of the FJ45. The pickup is extremely rare due to the chicken tax.
allesad
New Driver

You missed the Land Rover Defender Pickup (or Series Pickup). Plus they came in crew cab versions.

The 1973 K5 Blazer was unique since it was the only year the hardtop came off at the windshield. I miss mine.
DaveH
Intermediate Driver

They left it out- why cover a vehicle which basically doesn't exist in N America?
MPS00
New Driver

I bought my 1978 Bronco XLT new for $11,700. Drove it 10 years and sold it for $1800. If I only knew!! It was a gas hog, getting 10 to 12 MPG maybe a few more with a tailwind 🙂
Ragtop69
Detailer

I gave my '83 Bronco XLT to my daughter to drive for a few years. At the end of our ownership (17 years) it was getting around 7 mpg. It was a 5.0L with a 3 speed C6. Now that I don't drive much I use my '95 Bronco XLT as my DD. I don't even now what kind of mileage it gets. It's a 5.8L with a 4 speed automatic.
Ragtop69
Detailer

I bought a '95 Bronco XLT about 4 years ago with 164K miles on the clock. Everything worked except the cruise control and it was spotless from top to bottom. I paid $5K for it. It now has 174K miles on it and is still spotless and I got the cruise control working. The Bronco could sell between $15K and $25K now. You really don't like Fords, do you?
Padgett
Advanced Driver

Didn't Freiburger rescue a Jeep J-100 and raved about it ? Never discount the power of Roadkill.
Dad_jokes
Detailer

The 1966-77 Bronco wagon shouldn’t be compared to F100, when a Bronco pickup itself was on offer. Wouldn’t that be the more natural comparison?
spiderdriver
New Driver

The best Jeep I have ever seen is a 2019 restomod of a 1968 Kaiser-Jeep M715 Five-Quarter Ton which shres the lines with the J Series. There is huge potential in these forgotten classics....
https://www.caranddriver.com/news/a27065579/jeep-five-quarter-concept-2019-moab-easter-jeep-safari/
JConnors
New Driver

Anything is worth more than a Jeep Cherokee. I bought a Chief brand new in 1980 just like the one pictured and I would rather walk than drive that piece of junk which it made me do many many times, it broke down on me the day I picked it up from the dealer and only got worse from there.
Gary_Bechtold
Specialist

Always liked the Chevrolet C/K Blazer (K5) and the Jeep J-Series. Probably my favorites of this list. I like the Broncos, etc. nut these have a nice style. Same era GMC's tend to look just a little nicer.
hyperv6
Racer

The K5 was the best of the group in that era. 

The Jeeps are hard to find. They sold less and most the bodies rotted away in many areas. 

My dads buddy had a cool Gold and Blue Honcho with the Levi interior. I loved that truck but it was rusted out in 5 years. 

Supply and demand of today is driving price. 

MichaelG1967
Intermediate Driver

I miss the heck out of my 1976 Jeep J-10 longbed. My Late Grandfather bought it used in 1978. He gave me the truck in 2003. I did have to put some work into it to make it roadworthy again. I sold it to one of my cousins in 2011. 

Dad_jokes
Detailer

Your grandfather gives it to you, keeping it in the family, and you sell it to family? That’s messed up.