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Hyundai’s 2020 Palisade is classy, capable, and priced just right

Hyundai has caught the eye of enthusiasts recently with its bonkers drift bus and the tasty Veloster N, and its developing N sub-brand clearly has an ear tuned to enthusiasts. However, hot-hatch fiends comprise a slim market segment. Hyundai’s appeal—and profit margin—still lies in providing high-value, acceptably-polished everyday transportation for the suburban masses. The firm’s slinky EV sedans, when they appear, will have their work cut out for them in luring the masses away from Hyundai’s feature-packed SUVs and crossovers.


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