Ford takes aim at Jeep with its Bronco off-road driving experiences and online community
When Ford launches a trio of new Bronco models—the two-door, four-door, and compact Bronco Sport—it will also be launching a full-on salvo at the heart of Jeep. While Ford has some fantastic 4×4 heritage to draw on, including sharing the development and production of the original WWII GPW that kicked off the Jeep brand, it has been out of the market for quite a while. Jeep owners can rely on their Trail Rated SUV, but also a loyal community of fans with lots of tribal knowledge to help them learn about all things off-roading. Ford has acknowledged those shortcomings and has solutions coming to make sure Bronco owners have a community of their own.