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Ford Bronco’s special Goodyear tires omit “Wrangler” branding

Boy, if you thought the longstanding Ford vs. Chevy battle could get petty at times, the Ford vs. Jeep shenanigans are already getting started. Ford has requested that Goodyear remove its “Wrangler” all-terrain branding from the factory-fitted tires for the new Bronco. Is Dearborn somehow worried that the sidewall logo could cause someone to abandon the new Bronco in favor of arch rival Jeep? Imagine the meeting/focus group when that came up: “Surely we cannot let this slide!”


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But it worked. We just read an article about it. More Bronco in the news cycle over something nobody should actually care about.